EOC: Week 10: What are the benefits vs the features?

·     Benefits

·     These chips are made out of corn tortillas

·     The corn tortillas are wheat tortillas

·     Wheat: Widely grown crop

·     Wheat corn tortilla chips that give you a delicious taste of spicy lemon chicken fajitas with peppers all in one single bite

·     Taste like your dinner in the touch of a bag full of wheat corn tortilla chips

·     You can quickly grab a bag of these and run out the door

·     Will have your mind thinking that you are eating some delicious chicken fajitas but in reality you are eating some Fuego Fajita Tortilla Chips

·     Features

·     Chips come in a bag that is made out of recyclable material

·     Bag can easily be recycled

·     Design was inspired by Spain

·     Chips are seasoned to so that you taste the spices and chicken all at once but you can also taste peppers in every bite

http://www.entrepreneurship.org/resource-center/productservice-features-and-benefits.aspx

EOC Week 9: Three great mission statements

By reading everyone's mission statements I thought that Mayra’s is one of the best mission statements because the mission statement she provided allows us to understand what the product is about.  “Mission states should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” What caught my attention was when she mentioned, “Our newest flavor of snacks will guarantee a mouth watering, gravity alternating experience that will have you feeling that you are in Brazil.”  Another great mission statement is Azalea’s mission statement. I like how she mentioned, “Our mission to inspire people to get the most out of their relationships and the world around them. “ She also mentions what the mission statement and the company will provide for its consumers, “we provide customer a healthy, tasty by offering variety of flavors, while having a good time either with friends, family, reunions, or parties. “

Food Adventure

Phileas Fogg first found the Fuego Chicken Fajita Tortilla Chips on his way to his best friend’s house in Spain for a “Friends giving” amongst all of his close friends. His great grandmother made him his favorite dish, “Chicken Fajita’s with peppers.” His day first started off as he was on his way from his night class to his best friend’s house. On his way there Phileas Fogg got a flat tired due to a nail on the road leaving him in the middle of almost nowhere. His phone was on low battery so that was no help. He decided not to miss this Friends giving and started to walk the way to his best friend’s house with his dish in his backpack.  “….to make a plan for achieving a goal and especially a military or political goal : to form a strategy” On  his way there he encountered a pack of wolves that were able to smell the fajitas as Phileas walked by so he had no choice but to run from those wolves. When running was not an option he had to use his karate fighting skills to fight them off. As he caught his breath he realized that he was about 10 minutes away. He realized that he forgot to bring his favorite tortillas to go along with those chicken fajitas his great grandma made. He made a quick stop at the nearest gas station but he had no luck finding tortillas, instead he brought some tortilla chips thinking that idea would work. As soon as he got to his best friend’s house he shared his story amongst everyone as everyone feasted with so much food. He fell in love with the idea of having tortilla chips and fajitas together.  "A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. " 
 best friend suggested to him to add a little hint of lemon. That’s when he came up with, “What if there were Chicken Fajitas made into Tortilla Chips” that way they can be a “on the go” snack when no one would ever have to cook fajitas when they have little to no time. Marketing Strategy: "An organization's strategy that combines all of its marketing goals into one comprehensive plan. "