SWOT Analysis

SWOT Analysis: "A study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats."

Strengths Visible and easy to access website Packaging: Designed by an expert, labeled packaging to suit the design Price: Less expensive than other brands	Weaknesses Competitors may offer similar product(s) immediately Limited start up costs Less popular compared to other brands More popular and well-known chip brands
Opportunities Packaging: With our new generation of our consumers, they appreciate the higher end labeling and packaging. Expansion: Brand imported from Spain, several opportunities to expand	Threats Competitor Market: Expensive new marketing campaigns may soon develop due to competition amongst other chip brands. Price: A huge variation in prices for supplies may occur.

Objectives

Objectives

1.       To promote Fuego Fajitas through every bag sold

2.       To emphasize convenience of fast chicken fajita tortilla chips in a bag

3.       To establish Fuego Fajitas as the primary choice over other flavored tortilla chips

A company's objectives mean "The company’s objectives should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track. This section describes any major issues that might affect the company’s marketing strategy and implementation"

Mission Statement

Fuego Fajita's Tortilla Chips Mission Statement:

Our mission statement is to provide our customers with amazing quality tortilla chips that have been originally originated from Spain. We would like to provide our customers with a devouring chicken fajita flavor all in a bag of chips. We want to have our customers 100% satisfied with high quality flavors to ensure that we might be eating fajitas even though in reality they are tortilla chips.

A  mission statement is:"A statement of the organization’s purpose—what it wants to accomplish in the larger environment."

The Pitch

Fuego Fajitas are now available at a store near you! What is so unique about these new chips is that they are originated from Spain. These chips are not just your original tortilla chips. These Fuego Fajita Tortilla Chips taste just like chicken fajitas in your mouth. When you first try these brand new tortilla chips you can surely taste that devouring chicken fajita flavor. Not only can you taste the spices and chicken all at once but you can also taste those peppers. To top of that chicken and pepper flavor you will also taste a hint of lemon!  To top that all off you also get a hint of a spicy tingle but nothing too flaming. Altogether you get this delicious taste of spicy lemon chicken fajitas with peppers all in one single bite with these tortilla chips! Once you get a bite of these chicken fajita tortilla chips you will feel like you are eating actual fajitas but in a bag. These chips will not disappoint you because what other chips can you find that will taste like your dinner in the touch of a bag? These Fuego Fajitas are perfect for on the go when you do not have time to make fajitas at home! Now you can quickly grab a bag of these and run out the door, you will have your mind thinking that you are eating some delicious lemon peppery chicken fajitas but in reality you are eating some Fuego Fajita Tortilla Chips. A marketing pitch: "The set of activities intended to persuade someone to buy a product or take a specific course of action."