Evaluation

To help us give an evaluation to our new lemon chicken fajita flavored tortilla chips we will give our consumers the opportunity to send us as much feedback as possible. This will help us to improve our product. “…evaluations are done to determine the value… Market evaluations are done with a specific area in mind, over a certain period of time and often other factors used to narrow down” Not only will this help us improve, but this will also give us the chance to come up with a new flavor. A flavor might be: Lemon Chicken Fajita Tortilla Chips with ranch seasoning. Only our consumers are able to help us with coming up with new ideas. We love to have our consumers content and coming back for more, this gives us the opportunity to reach out to our consumers in order to help better our brand. We want to provide our customers with the best in quality, convenience, and value. Evaluation means "the making of a judgment about the amount, number, or value of something; assessment." 

Distribution

Distribution is done at a distribution center which is a "large, highly automated warehouse designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible." For our distribution process our warehouses will operate two different trucks for delivery. We will also have another vehicle to do any special deliveries and all special deliveries will be scheduled within our delivery days and times. All deliveries will be made from Monday through Friday and will have a travel time for each delivery. We will get to at least 20 to 40 requests per day. As more consumers start to want more and more deliveries we will soon begin to get more delivery trucks to make this process much easier for us. "process of supplying goods to stores and other businesses that sell to consumers." As we get more delivery trucks we will soon begin to change our routes to best suit our delivery times and requests. Our delivery times will start from 5am and go on all the way until 7pm.

Promotion

A promotion mix is "The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships." We will promote our new flavors through social media. Social media sites like Twitter, Instagram, Facebook and Youtube. We would love to team up with a few favorite youtubers and give them some free samples so that they can post their own opinions and thoughts on our new lemon chicken fajita flavored tortilla chips. We will also do the same with Instagram and Twitter, we will choose a few random social media personals to try our new brands. To promote means "To raise to a more important or responsible job or rank."
 Another way we will help promote this flavor will be by having a raffle. This can be done by signing up with your email. Once you enter your email you will allow us to send you free coupons and promotions and also news about our brand and new flavor and by signing up you will also be entered in a raffle to win a large box of snack sized bags for free.“Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty”

Product

The product is "Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need" The product development is "A strategy for company growth by offering modified or new products to current market segments." These chips are new to the Phileas Fogg Brand, with their new flavor: Lemon Chicken Fajita Flavor. These tortilla chips are not just like any regular tortilla chips. With these tortilla chips you get that tortilla flavor but you also get a chicken fajita flavor. These chips were imported from Spain and inspired by the chicken fajitas that Phileas Fog’s grandma makes. When you first try these chips you will get a “I did not expect those amazing flavors” look on your face. Once you get that “I did not expect those amazing flavors” look on your face you know that we did our job right. "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."   chips were created for those or for anyone who is on the go and doesn’t have time to grab food or dinner. These chips will have you thinking that you are eating your dinner in the touch of a bag of tortilla chips. The product concept is "The idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements." 

Price

The Price is "The amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service."

These chips will be priced at $4.99 per bag of chips. For small snack sized bags, they will be priced at $3.99. Medium sized or average sized on the go bags will be priced at $4.99. Large family size snack bags will be priced at $5.99. These prices were chosen to let our consumers see that our chips are still affordable. They may not be $1.49 like other chip brands, therefore these may look a little pricier but the price is worth it. Once you try a bite of these chips you won’t regret spending the little extra money for these chips. The flavors in every bite will having you loving these new tortilla chips, you won’t want to ever go back to those cheap salty original tortilla chips. Promotional pricing is "Temporarily pricing products below the list price, and sometimes even below cost, to increase short-run sales."

Target Market Strategy

Strategy: To convince the target audience to buy Fuego Fajita Tortilla Chips instead of other brand of chips because Fuego Fajita Tortilla Chips serves with quality ingredients and allows its customers to get devouring taste of chicken fajitas all in the touch of a bag of tortilla chips.
A strategy is "The process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities." 
Our marketing strategy is simple. We want to work with our consumers and we want to be on a one to one basis with each consumers. This will help us ensure that their supply needs are in demand and are being met. We want our consumers to know that we care about them and their needs. In order to help us with this we will create marketing programs for our consumers. Our intentions are to have our customer service come first and make it a key component of our marketing programs. We aim to provide our customers with what they want. We want them to have what they want, when they want it and how they want it. This will help us to create business and have positive feedback and advertising. We want to develop close relationships with our consumers so that they can keep coming back for more. We will closely take part in all of our marketing and also in all of our sales efforts in order to help us project a consistent image of our company and this will also help us to create a consistent positioning of our products and services. As we build close relationships with our consumers we will also build this an image around our name and this will help us show our consumers the high quality behind our name and brand.

A target market is  "A set of buyers sharing common needs or characteristics that the company decides to serve."

SWOT Analysis

SWOT Analysis: "A study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats."

Strengths Visible and easy to access website Packaging: Designed by an expert, labeled packaging to suit the design Price: Less expensive than other brands	Weaknesses Competitors may offer similar product(s) immediately Limited start up costs Less popular compared to other brands More popular and well-known chip brands
Opportunities Packaging: With our new generation of our consumers, they appreciate the higher end labeling and packaging. Expansion: Brand imported from Spain, several opportunities to expand	Threats Competitor Market: Expensive new marketing campaigns may soon develop due to competition amongst other chip brands. Price: A huge variation in prices for supplies may occur.