Food Adventure

Phileas Fogg first found the Fuego Chicken Fajita Tortilla Chips on his way to his best friend’s house in Spain for a “Friends giving” amongst all of his close friends. His great grandmother made him his favorite dish, “Chicken Fajita’s with peppers.” His day first started off as he was on his way from his night class to his best friend’s house. On his way there Phileas Fogg got a flat tired due to a nail on the road leaving him in the middle of almost nowhere. His phone was on low battery so that was no help. He decided not to miss this Friends giving and started to walk the way to his best friend’s house with his dish in his backpack.  “….to make a plan for achieving a goal and especially a military or political goal : to form a strategy” On  his way there he encountered a pack of wolves that were able to smell the fajitas as Phileas walked by so he had no choice but to run from those wolves. When running was not an option he had to use his karate fighting skills to fight them off. As he caught his breath he realized that he was about 10 minutes away. He realized that he forgot to bring his favorite tortillas to go along with those chicken fajitas his great grandma made. He made a quick stop at the nearest gas station but he had no luck finding tortillas, instead he brought some tortilla chips thinking that idea would work. As soon as he got to his best friend’s house he shared his story amongst everyone as everyone feasted with so much food. He fell in love with the idea of having tortilla chips and fajitas together.  "A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. " 
 best friend suggested to him to add a little hint of lemon. That’s when he came up with, “What if there were Chicken Fajitas made into Tortilla Chips” that way they can be a “on the go” snack when no one would ever have to cook fajitas when they have little to no time. Marketing Strategy: "An organization's strategy that combines all of its marketing goals into one comprehensive plan. "