Product

The product is "Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need" The product development is "A strategy for company growth by offering modified or new products to current market segments." These chips are new to the Phileas Fogg Brand, with their new flavor: Lemon Chicken Fajita Flavor. These tortilla chips are not just like any regular tortilla chips. With these tortilla chips you get that tortilla flavor but you also get a chicken fajita flavor. These chips were imported from Spain and inspired by the chicken fajitas that Phileas Fog’s grandma makes. When you first try these chips you will get a “I did not expect those amazing flavors” look on your face. Once you get that “I did not expect those amazing flavors” look on your face you know that we did our job right. "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."   chips were created for those or for anyone who is on the go and doesn’t have time to grab food or dinner. These chips will have you thinking that you are eating your dinner in the touch of a bag of tortilla chips. The product concept is "The idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements."