Promotion

A promotion mix is "The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships." We will promote our new flavors through social media. Social media sites like Twitter, Instagram, Facebook and Youtube. We would love to team up with a few favorite youtubers and give them some free samples so that they can post their own opinions and thoughts on our new lemon chicken fajita flavored tortilla chips. We will also do the same with Instagram and Twitter, we will choose a few random social media personals to try our new brands. To promote means "To raise to a more important or responsible job or rank."
 Another way we will help promote this flavor will be by having a raffle. This can be done by signing up with your email. Once you enter your email you will allow us to send you free coupons and promotions and also news about our brand and new flavor and by signing up you will also be entered in a raffle to win a large box of snack sized bags for free.“Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty”