Target Market Strategy

Strategy: To convince the target audience to buy Fuego Fajita Tortilla Chips instead of other brand of chips because Fuego Fajita Tortilla Chips serves with quality ingredients and allows its customers to get devouring taste of chicken fajitas all in the touch of a bag of tortilla chips.
A strategy is "The process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities." 
Our marketing strategy is simple. We want to work with our consumers and we want to be on a one to one basis with each consumers. This will help us ensure that their supply needs are in demand and are being met. We want our consumers to know that we care about them and their needs. In order to help us with this we will create marketing programs for our consumers. Our intentions are to have our customer service come first and make it a key component of our marketing programs. We aim to provide our customers with what they want. We want them to have what they want, when they want it and how they want it. This will help us to create business and have positive feedback and advertising. We want to develop close relationships with our consumers so that they can keep coming back for more. We will closely take part in all of our marketing and also in all of our sales efforts in order to help us project a consistent image of our company and this will also help us to create a consistent positioning of our products and services. As we build close relationships with our consumers we will also build this an image around our name and this will help us show our consumers the high quality behind our name and brand.

A target market is  "A set of buyers sharing common needs or characteristics that the company decides to serve."