Objectives
1.
To promote Fuego Fajitas through every bag sold
2.
To emphasize convenience of fast chicken fajita
tortilla chips in a bag
3.
To establish Fuego Fajitas as the primary choice
over other flavored tortilla chips
A company's objectives mean "The company’s objectives should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track. This section describes any major issues that might affect the company’s marketing strategy and implementation"
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