Price

The Price is "The amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service."

These chips will be priced at $4.99 per bag of chips. For small snack sized bags, they will be priced at $3.99. Medium sized or average sized on the go bags will be priced at $4.99. Large family size snack bags will be priced at $5.99. These prices were chosen to let our consumers see that our chips are still affordable. They may not be $1.49 like other chip brands, therefore these may look a little pricier but the price is worth it. Once you try a bite of these chips you won’t regret spending the little extra money for these chips. The flavors in every bite will having you loving these new tortilla chips, you won’t want to ever go back to those cheap salty original tortilla chips. Promotional pricing is "Temporarily pricing products below the list price, and sometimes even below cost, to increase short-run sales."